We’ll help you separate your TikToks from your TicTacs! #tiktok
We are a marketing agency based in St.Albans, Hertfordshire, with expertise in all things digital, including TikTok. We have all the resources to help you get up and running on one of the most popular and engaging social platforms.
Any savvy business will understand the importance of including TikTok in your marketing strategy. Not just an app for procrastination and cat videos, but a platform your business can address the consumer directly in a fun and creative way.
The TikTok algorithm is designed to bring audiences what they want to see based on a recommendation system. It relies on; user interactions including accounts they follow, creators they hide, comments they post, watch time, and more.
It can seem very daunting to get started, but that’s where we come in.
OnBrand has experience in content strategy, and can help your brand build a content plan that is focussed on hitting the goals you set, whilst ensuring the appropriate KPIs are set and regular tracking is in place to make data driven decisions as the campaigns progress.
OnBrand has an internal videographer that can create content for you or guide you on producing your own videos that are engaging. Support can be given in person, or we can create a thorough guide or storyboard so you’re well equipped to produce videos that are optimised for the Tik Tok algorithm.
OnBrand can provide support by managing your Tik Tok account and optimising your profile. Depending on the level of support you need, we can provide a hands-on approach with your account or simply provide helpful guidance to navigating the platform itself
@onbrandgroup DAY 5 | 12 Days of Festive Marketing Tips Today’s tip is brought to you by our Search Engine expert Sarah and she’s sharing one way to make your brand more visible this festive period! #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand #SEO #PPC #GoogleAds ♬ Merry Christmas Everyone – Shakin’ Stevens
@onbrandgroup DAY 1: of 12 Days of Festive Marketing Tips 🎄 Christmas decorations can be digital too ☺️ digital housekeeping always helps during the festive season! #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup ♬ Jingle Bell Rock – Bobby Helms
@onbrandgroup DAY 3: Embrace Freebies | 12 Days of Festive Marketing Tips. Who doesn’t love a freebie at this time of year? Treat your customers and you may find it helps them with their buying decision! 🎄🎁 #agencylife #agencytiktok #marketingtips #christmasmarketing #onbrandgroup #onbrand ♬ All I Want for Christmas Is You – Mariah Carey
TikTok is not just for Gen Z, the age range of TikTok users is steadily expanding. In fact, it was found that American TikTok users aged 35 to 54 have more than tripled year over year.
There’s a huge opportunity for brands and businesses of all shapes and sizes on TikTok. With the launch of in-app shopping, it’s become essential to brands looking to connect directly with their customers. 70% of TikToker’s say they’ve discovered new products and brands on the platform that fit their lifestyles and almost half of TikTok users say they bought something they saw in the app.
Manage your expectations, there isn’t a formula for going viral on TikTok, even if there are things you can do to increase your chances.
The point is to not take yourself so seriously. TikTok is a platform that appreciates candid moments and authenticity. There needs to be room to experiment creatively and go with the flow!
There are also different ways to include TikTok in your marketing strategy. If you have strong video content that you’d like to use to insert ads into your audience’s feed, this is something you could explore.
Another approach is sourcing influencers with a large TikTok following to engage with your business on their own accounts, which in turn promotes your business and increases your brand awareness in a different way.
It has been reported that TikTok has 1 billion monthly active users (MAU’s) worldwide. In the UK it was reported that there are 8.9 million active TikTok users (Jan 2022)
Several industry sources have analysed hundreds of thousands of posts and have shared that the best time to post on TikTok for maximum engagement for each day of the week is as follows: Monday: 10 PM Tuesday: 9 AM Wednesday: 7 AM Thursday: 7 PM Friday: 3 PM Saturday: 11 AM Sunday: 4 PM
Ready to take your marketing to the next level? Look no further! Our team of creative experts are dedicated to helping your business stand out.
Whether you need help with digital marketing, social media management, branding, web development, paid media, SEO or content creation, we’ve got you covered. With a tailored approach to each client, we ensure that your brand’s unique voice is heard loud and clear.