The Brief.
Eurofins Digital Testing was to be rebranded as Resillion and approached us with the brief to build them a new website by migrating 4+ websites into 1.
Resillion
Business Communication transformation and a new website for global quality assurance leader Resillion.
Resillion (formerly known as Eurofins Digital Testing) is a CAC 40, Paris listed, global business delivering quality engineering and end-to-end testing solutions for software, digital devices and media content. With its cyber security services it provides a complete offering within the testing and quality assurance space.
The Background.
Stirling Square Capital agreed to acquire Eurofins Digital Testing in a carve-out deal from Euronext Paris Stock Exchange listed parent company Eurofins Scientific for €220m on a cash and debt free basis. Eurofins Digital Testing was established in 2015 and contributed approximately 1 percent of the Eurofins’ sales and employed over 600 staff. It increased substantially in size and profitability over the past few years through organic growth, strategic investments and bolt-on acquisitions to expand its range of digital testing tools and services as well as its global reach.
Industry
Testing
Services
Business Strategy
Marketing Strategy
Website Design & Build
Content Messaging
SEO Services
Branding
The Challenges.
Eurofins Digital Testing was to be rebranded as Resillion and approached us with the brief to build them a new website by migrating 4+ websites into 1.
After initial consultations it quickly became visible that due to the company’s growth and accompanying diverse business portfolio of services and clients it meant there was no unified and cohesive strategy or vision about who Resillion were. There were different opinions across the business about what type of company they were and how they should present themselves to the market. The project and OnBrand involvements evolved rapidly into a business transformation piece.
To achieve more substantial growth and economies of scale the company needed to rebrand and position itself as the powerhouse it is and not operate as siloed companies. A set of very clear challenges were identified:
- 4 separate businesses each with their own website
- Inconsistent messaging and positioning about who Resillion are and what they do
- An un-unified position
- Resillion didn’t know who they were.
- Different opinions about who and what the company was.
- The business silos didn’t know what one another did
Our Solution.
Ran a selection of workshops with Resillion employees to facilitate and determine Resillion’s position in the market.
Worked closely with Resillion’s business and product experts to extract and establish key strategic information and then consult on the best way to position and market the business overall and for each core business area.
Carried out extensive industry and competitor research
Structuring and mapping out the business and its services
Built out a bespoke new website
Developed Resillion’s brand messaging and identifying the powerful benefits they offer to the market.
Content messaging and positioning project to produce everything from; headlines, straplines, introductory copy to longer form copy.
Carried out extensive keyword research to identify primary and secondary keywords for over 50 pages.
Optimised the website for SEO.
