OnBrand Case Study | Citrus Group

The Brief.

As is typical with many companies, Citrus Group had outgrown their previous website as the business had expanded, with many new divisions and entities under the group banner. It also has ambitious plans to grow and wanted to align this to both its external brand appearance and touchpoints, but also internal values and corporate presence.

OnBrand were drafted in to consolidate their branding, positioning and refresh their message and website, on a journey to reaching new customers, attracting new clients and wider lead generation – making it clear to existing and prospective customers who they are, their core values and mission.

Our brief was to help the business define itself and clearly communicate to stakeholders internal and external alike. These foundations would enable the business to evolve, grow and equally scale with new revenue streams within the same framework.

Industry
Home and Living

Services
PPC
Marketing
Social
Web development

Visit Site

First Steps.

The first stage was to undertake a strategic review which involved a brand discovery workshop, and follow up with regional heads and stakeholders, and consolidate their individual needs into one consistent and solid visual identify that would represent them today and for tomorrow. We wanted to ensure the company evolved not only its logo and brand, but strategic marketing messages as well as embracing digital lead generation through email marketing, use of b2b social media platforms, google search and paid reach.

Deliverables:

SEO review of the current website

New visual identify – brand guidelines, logos, stationary, colours

Understand and define business story and positioning – vision, purpose, personality

Develop mission, customer promises, internal and external values

Develop a new website

Refresh the look and feel – logo, business cards, presentation deck etc

Identify target audiences and where to reach them

Words from Citrus Group.

Daniel and his team at OnBrand are truly exceptional. Their unmatched flexibility and creativity have revitalised our online presence, redesigning our website, social media platforms, and marketing materials with remarkable flair. From our initial website redesign in 22/23 to expanding into social media and beyond, OnBrand’s professionalism and expertise have consistently exceeded our expectations. I highly recommend OnBrand for their outstanding service, innovation, and expertise.

Lillian | Citrus Group