Bobath website redesign and build to give this charity the website it deserved!
Bobath.
The Bobath Centre is the original home of the Bobath Approach – therapy dedicated to helping people with cerebral palsy and similar neurological conditions. Therapy services include; physiotherapy, occupational therapy and speech and language therapy.
The Challenge.
Bobath got in touch with us to rebuild their existing website into a new wordpress website that would perform better. Their existing website had over 170 pages worth of content which needed to be condensed down into a smaller amount of pages, running from around 8 different templates. A site had been created in WordPress by one of the trustees. A review of the site showed some potential, but required a lot of fixes to make it mobile, SEO and accessibility friendly. Key requirements from the brief included:
- Modernise: Logo/colour palette and website layout refresh and redesign to modernise existing look and feel
- Improve conversions: New look navigation & improved customer journey to improve conversions
- Increase engagement: Incorporation of new content types and formats to engage visitors
- Strategy & Branding: a fresh tone of voice/copywriting guidelines for internal and external use
- Web Hosting
Industry
Charity
Services
Branding
Strategy
Website Design
Web development
The OnBrand Solution.
Embarked upon an evolution of their current colours and design to freshen it up and enhance the strength of their brand online
Reworked the customer journey by bringing to the front the key messages eg information for families, reviewed how Bobath help different target audiences and the best way the relevant information can be found and presented to these audiences
A mobile responsive site with all text readable for SEO purposes.
Fully optimised for speed and a fast loading time.
