The Beauty Awards stands as a distinctive awards program, bridging the realms of B2B and B2C, seamlessly bringing together industry experts, consumers, and celebrities in an annual revelry of the finest in the beauty world. Launched in 2001 by Beauty Magazine, and integrating public voting since 2016, the event has experienced remarkable growth, forming crucial alliances with Reach PLC and ASOS.
The 2023 awards were powered by Range Me and featured sponsorships from Pink Marmalade and ECRM. Operating independently of a larger brand partnership, this marked an opportunity for OnBrand to propel The Beauty Awards forward independently based on its intrinsic values dedicated to honoring the very best in beauty, regardless of size or stature.
Industry
Beauty
Services
Event Planning, Logistics, Management & Execution
Creative & Branding
Marketing & Promotions
Audio-visual production
Held at the prestigious Honorary Artillery Company in Central London, this event takes some planning and receives coverage from prominent magazines and news outlets like The Sun, Hello Magazine, The Daily Mail and Metro.
OnBrand took on lead for operational delivery of the guest experience and touchpoints. Managed:
Branding an event of this size and scale involves designing a tonne of assets in a variety of sizes and with different specs. The branded touchpoints are key in delivering an exceptional event
Before the event, a key task was to plan and design different elements of the event. This involved designing entry wristbands, creating video displays for TVs, creating table designs, setting up banners at the top and sides of the hall, and much more. These details are what elevate an event and make the brand stand out.