Competitor analysis is vital in determining how to position yourself in the marketplace and ultimately strategically position your business to outperform your competitors. This article focuses specifically on collecting data and insight about how your competitors are performing in the digital marketing space.

Semrush Competitor Analysis Tool.

Semrush is a powerful competitive analysis and search engine optimisation (SEO) tool that can help you find important information about your competitors. Here’s a 10-point checklist of insight you should be gathering about your competitors using a tool like Semrush.

How To Analyse Competitors?

1. Domain Analysis: enter a competitor’s domain name to view a wealth of data, including their organic search traffic, paid advertising performance, and backlink profile.
2. Keyword Research: identify the keywords your competitors are ranking for and discover new keyword opportunities. Semrush provides data on keyword volume, competition, and trends.
3. Backlink Analysis: understand your competitor’s backlink profile, including the sources of their backlinks, anchor text, and the quality of those links. This can inform your own link-building strategy.
4. Content Gap Analysis: compare your website’s content to your competitors’ and identify gaps in your content strategy. This information can guide your content creation efforts.
5. Ad Campaign Insights: view paid advertising strategies of your competitors, including the keywords they are targeting, ad copy, and budget estimates. This is valuable for when developing your own ad campaigns.
6. On-Page SEO Analysis: analyse the on-page SEO factors of your competitors, such as meta tags, headings, and content optimisation. This helps you understand their SEO strategies and identify strengths and weaknesses.
7. Position Tracking: track your competitors’ search engine rankings over time, allowing you to see which keywords they are gaining or losing positions for.
8. Site Audit: perform a site audit for your competitors, identifying technical SEO issues that they may be facing. This can be an opportunity for you to improve your own website.
9. Market Trends: Semrush provides data on industry trends and market analysis, helping you understand the broader landscape in which your competitors operate.
10. Social Media Monitoring: track your competitors’ social media presence, including their engagement, follower growth, and content performance.

Semrush is a valuable tool for businesses looking to gain a competitive edge by understanding their competitors’ strategies, identifying opportunities, and optimising their online presence. It’s essential for digital marketers, SEO professionals, and businesses seeking to improve their online visibility and performance.