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Citrus PX

2238% increase in LinkedIn personal profile followers in 8 weeks

About Citrus PX.

Industry: Real Estate

Business Division: Citrus PX

We have been supporting Citrus Group a Real Estate Investment & Development company on an on-going basis with their marketing strategy and activities since 2022.  This included a brand redesign and new website build to name but a couple of things. Citrus is a very diverse company with several dedicated business streams.  The focus of this case study is on their Property Part Exchange services and the lead gen approach we developed for them.

Increased LinkedIn followers
2238%
in 8 weeks
LinkedIn connections increase
317%
in 8 weeks
LinkedIn leads pipeline grows
400%
in 8 weeks

Project details & objective

Citrus PX is an established Property Part Exchange business of 10 years that has growth objectives. The goal was to generate more market share within this very specific market.

The solution.

We developed a bespoke and highly targeted strategy for this particular business unit.  Focusing on a combination of brand development and awareness, specific lead generation campaigns and the adoption of an account-based marketing approach to get in front of and connect with the decision makers of building and development companies.

Services used.

Strategy
Lead Generation
Social Media [LinkedIn]
Copywriting & Creative
Website Development
Business Development

What we did  

The omni-channel approach required to achieve growth resulted in OnBrand devising and delivering a number of key activities as touched upon below.

Defined a LinkedIn strategy for organic growth

Prospecting target audience

Writing and testing x 3 versions of connection notes

Pipeline management

Created and wrote copy for marketing communications

Enhanced their website page

Provided a clear LinkedIn strategy and action plan for outreach

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Need a multifaceted approach to support your business growth?

LinkedIn drives business growth through networking, thought leadership, targeted marketing, lead generation, and building trust with a professional audience. A strategic and thought out approach is required to be successful in using LinkedIn as a business development tool and your other touchpoints need to be in place and reflective of your brand and positioning.

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