What It Means to be a Meta Business Partner Agency

  What is a Meta Business Partner?

We’re proud to be a Meta Business Partner Agency. The Meta Business Partner (formerly Facebook Marketing Partner) is a status awarded to marketing agencies, who Meta (the parent corporation of Facebook, Instagram, WhatsApp, and Messenger) has recognised for proficiency in Facebook and Instagram marketing. Strict criteria confirms these agencies have proven to be both effective, technologically advanced, and capable of producing quality outcomes on Meta’s advertising platforms.

Agencies awarded the status will have demonstrated their capacity to support business growth through Meta’s advertising toolkit. The Meta Business Partner badge is an assurance from Meta that the holder agency has fulfilled rigorous standards for effectiveness, proficiency, and achievement.

🎺Basically, it’s a solid stamp of approval for social media from Meta.

The Meta Business Partner List!

You can check out for yourself our listing by looking at the Meta Business Partner List.

The Criteria for Becoming a Meta Business Partner.

To be awarded this classification, agencies have to fulfill a number of criteria. Some of them are as follows:

1. Proven Expertise: demonstrate a thorough understanding of Meta’s advertising platforms, including best practices for ad design, audience targeting, and campaign optimisation.
2. Performance Track Record: through Facebook and Instagram advertisements, the company must continuously provide their clients with excellent results that increase return on investment.

3. Ad Spend Management: Ad spend across several industries and verticals must be managed by partners is a substantial amount. This indicates that they are capable of managing massive campaigns due to their size and experience.

Benefits of Working with a Meta Business Partner.

Working with a Meta Business Partner opens up a world of advantages for companies. It can really make a difference to work with an agency that has earned Meta certification.

1. We Get Access to Advanced Tools and Insights!

Regular advertisers are not granted access to early beta tools and exclusive features that are reserved for Meta Business Partners. This enables us to develop innovative and more complex campaigns ahead of the masses. We also get access to exclusive data analytics and performance insights that help further support our ongoing optimisation and improvement work for our retainer clients

2. Enhanced Performance.

As a Meta partner we possess extensive knowledge of Meta’s algorithmic operations. With the use of this information, we can better target campaigns to yield the best results possible, including higher reach, more quality leads, or a higher return on advertising spend (ROAS).

3. Direct Support from Meta.

The support teams at Meta are directly accessible to agencies that are Meta Business Partners. This means that if there is an issue resolution is significantly faster and more superior compared to the ordinary service.

4. Proven Success.

As a Meta Business Partner we have demonstrated success in accelerating customer growth. This achievement in turn means better outcomes for our clients due to our experience of managing high-budget campaigns, working across numerous industries, and navigating complex ad ecosystems.

5. Tailored Solutions.

We can tailor strategies to our clients unique set of objectives. Whether your goal is sales, lead generation, or brand exposure, we have the resources and expertise to create custom solutions suited to your company’s particular requirements.

The Role of a Meta Business Partner in Your Marketing Strategy.

Working with a Meta Business Partner includes far more than simply hiring an advertising agency. You’re working with a group of people who have extensive expertise in Facebook and Instagram marketing. Our services include audience segmentation, creative production, ad buying, and campaign optimisation to make sure your company makes the most of Meta’s platforms.

We support your Meta marketing efforts in the following ways:

• Strategic Planning: Before creating an efficient, data-driven advertising plan, we gain a thorough grasp of your company’s objectives and positioning, your industry, competitors and target audience.
• Creative Excellence: Create captivating, high-quality advertisements that connect with your target audience.
• Optimisation & Scaling: We scale your campaigns with the expansion of your company by utilising innovative methods and technologies to optimise them for ongoing improvement.
• Reporting & Insights: Offer comprehensive analytics and reports that shed light on the effectiveness of your ads and provide you with insights for improving future campaigns.

Is a Meta Business Partner Right for Your Business?

Partnering with an agency that has Meta Business Partner status will ensure you optimise your return on investment from Facebook and Instagram advertising. Our team possess the expertise, resources, and understanding to support your success, regardless of your degree of experience with sponsored social media and your goals to elevate your campaigns.

In conclusion, achieving steady, scalable development for businesses through Facebook and Instagram marketing is the key to becoming a Meta Business Partner, rather than just hitting benchmarks. By working with an agency that has earned Meta certification, you can be sure that your company is in the capable hands of professionals that have access to advanced resources, in-depth expertise, and proven strategies to produce successful results.

OnBrand Meta Team.

Prajith – PPC Manager (expert in the intricacies and nuisances of the Meta platform, campaign set up, optimisations and on-going management). View Prajith’s profile.

Sarah – Digital Account Director (heavy involvement in the strategic and campaign planning of Meta ads aligned to client commercial goals) View Sarah’s profile.

Tina – Content Designer (experienced designer of social content for Meta using all ad format types including single images, carousels and video content) View Tina’s profile.