Linea Azzurro
Google Performance Max campaign increases sales by 43%
The Brief.
Ecommerce fashion retailer, Linea Azzurro briefed us to run a digital marketing campaign to promote their men’s collection of luxury Italian knitwear. Specific objectives were to vastly increase their presence online through PPC to get in front of new customers and drive people through to their website.
Industry
Ecommerce
Services
Strategy
PPC – Google
The Results (Oct 9th – Dec 31st 2024).
Increased sales by
43%
ROAS
779%
First time purchases up
75%
Google Performance Max Campaign The Results
- Total Orders: 327
- Media Cost: £2,959.63
- Return on Ad Spend (ROAS): 779%
- Average Cost Per Conversion: £6.55
- Performance Max campaign-specific average cost per conversion: £5.84
- Total Clicks: 5,379
- Total Impressions: 458,137
Need help with your Google Ads?
Google Performance Max campaigns maximise reach, optimise ad performance across channels, and drive measurable results. With automated targeting, real-time insights, and cost efficiency, they deliver exceptional ROI and scalable growth.