Meta lead gen generates over £240,000 of pipeline for £4k media spend
The Results (in 3 months).
About Urban Spaces.
Urban Spaces is the brainchild of award-winning builder & inventor Christopher Burdett. Our Hertfordshire based client design & build modular, environmentally friendly garden rooms, Annex’s & home extensions.
The Brief.
Tasked with improving the performance of their Meta PPC activity. Specific goals included increased lead generation and reaching new audiences.
The Solution.
After conducting a full audit and analysis of their Meta account, ad campaigns and CRM platform Go High Level our report uncovered issues and recommend fixes and best practice that would enhance ad performance including lead quality and reducing cost per lead (CPL) which we achieved within month 1 of our takeover.
Industry
Construction
Services
Strategy
PPC – Meta Ads
CRM Management / Automation
What We Did
On completion of the audit and analysis some of the work we did to achieve results included;
Created a new campaign strategy and plan including both traffic and lead gen campaigns
Designed new ads (including more video content and more variety of single images ads and carousels)
Enhanced the ad copy and split tested a variety of copy
Automated part of the customer service process (upon lead acquisition) by setting up funnels in CRM platform Go High Level
Developed workflows with our client to ensure leads coming in are graded accordingly
Reconciliation work between leads, contacts and opportunities & sales
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