The Baytree Shopping centre is a small retail site in Brentwood, offering a range of independent and chain stores.
Dan Foley, The Baytree’s Centre Manager wanted to enter the Green Apple awards that showcased what centres did to help environmental impact. However, we were up against tight deadlines.
Industry
Shopping centre
Services
Award Writing
Award Submission
Public Relations
We had lots of info that needed to be cut down, so we began picking out the key points of what was really needed. We closely reviewed the criteria of the awards and spent a while matching it up to the information we were provided with.
However, then came the sticking point…there was evidence missing. We knew the deadline was the next day, but we couldn’t risk submitting an entry lacking in substance. We spoke to Dan and advised against submitting an award lacking in substantial evidence.
He agreed that an extension for a late submission would work better. After a rewrite and approval from The Baytree Shopping Centre, we inputted the golden entry. Held our breath and pressed enter…
The Baytree Shopping Centre WON the award
Local press coverage was secured, raising the centre’s profile